The State of Social Selling Today

The State of Social Selling Today

The Pew Research Center released the results of a survey on social media use in the United States, and the results are salient for anyone who uses social media for prospecting purposes. Here are some of the findings: Approximately 81 percent of adults use YouTube, an...
Dangers of Product Knowledge

Dangers of Product Knowledge

Question: What’s one of the biggest problems in sales? Answer: Over-training on product knowledge. There you go; I said it. There’s a good chance my answer will make you angry, but I truly believe that most companies spend way too much time on product knowledge...