Tag Archives: client referrals

How to Get Glowing Testimonials & Valuable Referrals

Social Proof cover 150 RGB

By Jeff Beals

The sales manager got a lead on a nice piece of business. It was big enough of a deal that he assigned two sales reps to the account: Julie and David. Those two had worked together many times and had landed more than their share of big deals.

As expected, Julie and David did their due diligence before meeting with the prospect. During the first meeting, they asked questions and focused on what the client truly valued. After three meetings, it was time for the client to make his decision. Julie and David were confident. They’d really hit it off with the client. Everything “felt” right, so it was quite a surprise when they got the bad news: the client had chosen a competing company.

What happened? Julie and David did a post-mortem call to find out why they didn’t win the business. “It was very close,” the client said, “but the other company had a lot of testimonials.”

Seriously?!!? They lost a multi-million-dollar deal because of some testimonials?

This is actually a true story.

Even in sophisticated, high-ticket-price transactions, winning and losing can actually come down to little things like references and testimonials.

It’s called “social proof” and it’s one of the most powerful tools in a sales professional’s arsenal.

Robert Cialdini, author of Influence: The Psychology of Persuasion and the so-called “Godfather of Influence,” believes that social proof is one of the most important components of influence. You are far more likely to persuade someone’s thinking if you remember that “people follow the lead of similar others.”

Cialdini cited a study in which researchers went door-to-door collecting donations for a charity. When people answered the door, the researchers showed them a list of neighborhood residents who had already donated to the charity. The longer the donor list, the more likely prospective donors were to contribute.

In another study, New York City residents were asked to return a lost wallet to its owner. The New Yorkers were highly likely to attempt to return the wallet when they learned that another New Yorker had previously attempted to do so. But learning that someone from a foreign country had tried to return the wallet didn’t sway their decision one way or the other.

Simply put, social proof is why testimonials and referrals are so important in sales.

But social proof has grown in importance in recent years. Why is that? The Internet.

Prospective clients can access social media reviews of your company with the simple click of a mouse, which means it’s getting harder to hide bad service and inferior products. But because so much information about companies and products is so readily available, buyers have come to expect social proof. Prospects want hard evidence that you’re a safe choice.

Social proof can literally be the difference between success and failure in today’s ultra-competitive selling environment. Make sure your sales tool box is stocked with the best tools available…

To continue reading about testimonials and referrals, download Jeff Beals’ brand-new eBook: “Social Proof: How to Get Glowing Testimonials & Valuable Referrals.”

You can download it for FREE by clicking here 

Jeff Beals shows you how to find better prospects, close more deals and capture greater market share.  Jeff is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant. A frequent media guest, Jeff has been featured in Investor’s Business Daily, USA Today, Men’s Health, Chicago Tribune and The New York Times.”

Here’s Why Should You Choose Jeff Beals as Your Next Speaker:

“Jeff Beals has presented four different topics at five of our internal events in 2016. At each event, the audience of commercial real estate principals and agents was completely engaged and motivated the entire time. Jeff facilitates his training sessions in such a way that each member of the audience was able to relate and understand how to apply it every day in the field. Jeff is brilliant, and we have hired him to continue speaking at our events in 2017!” – Lindsay Fierro, Senior Vice President, NAI Global, New York, NY

“Your workshop was a huge experience for our attendees by giving them the opportunity to improve their work in the critical environment in which we are living today. Your talent as a speaker and your qualities as a person made the difference during your time with us. I would certainly recommend you to anyone who asks.” – Ana Paula Costa, Educational Planner, Febracorp, Sao Paulo, Brazil

I’m in Phoenix and had breakfast earlier this morning with our semi-retired sales representative who is doing some continued work for us here.  He attended your sales meeting last week and told me that in 43 years of selling, you were the best he had ever heard.  Thanks for a great experience.” – Drew Vogel, President & CEO, Diamond Vogel Paints, Orange City, IA

“Our corporate partnership team had great takeaways regarding how to network smarter while also understanding the importance of our personal brand to current and prospective partners. Jeff does a great job weaving in real-world examples and how you can apply his teachings to growing your business and building long-term partnerships.” – Jason Booker, Senior Director of Corporate Sponsorships, The Kansas City Royals Major League Baseball Team

+1-402-917-5730

info@jeffbeals.com

Referrals: The Best Way to Get New Business

By Jeff Beals

You want to know the quickest path to prospecting success?

Use referrals.

It’s getting harder and harder to cut through the clutter and reach influential decision makers. That’s why referrals have never been more valuable than they are today.

In an era when buyers are jealously protective of their time, a referral from a trusted source is your ticket to the show. The higher up a prospect is in a company, the more important referrals are.

Reaching busy decision makers is not the only reason you should ask past/current clients for referrals.  By asking for business leads, you could find out about prospects who otherwise would remain hidden from your view.  There are essentially thousands of prospective clients out there who you do not yet know and who have not heard of you.  A referral is your ice breaker, a chance to know someone who could someday become one of your best clients.

Additionally, referrals can get prospects thinking about making a change even when the thought of changing hadn’t previously entered their minds.

For example, let’s say there’s a client who is marginally happy with their current vendor.  They’re happy enough that they don’t feel compelled to look around but they’re not so satisfied that they wouldn’t consider an unexpected solicitation from someone who referred you.  A referral could be just enough of a catalyst to make them consider a new provider. Referrals are catalysts.

Have No Fear

Despite the power of referrals, some sales professionals are hesitant to ask their current/past clients.  Perhaps they are worried the request will be an unwanted interruption in the client’s busy day.  Perhaps they’re worried they didn’t do a good enough job for the client.  Perhaps they fear “going to the well one too many times” — they already took time from the client when doing the deal, so they feel guilty taking more of the client’s time now.

If you have done a good job of serving the client while at the same time building trust, have no fear or hesitation asking for a referral.  In fact, you could make the argument that the referral actually strengthens your relationship with them.  It’s kind of flattering when a vendor wants me to make referrals on their behalf.  It shows me that I was an important and prestigious client.

Asking for a referral puts you and the client on the “same team” and creates more of a friendship between the two of you.  Furthermore, saying nice things about you to others reinforces and reminds your client why you’re so awesome.

Some clients might actually be a bit offended if you don’t ask for a referral. I once had a client with whom I worked a long time and built a nice friendship. After a couple years, I finally asked for a referral and testimonial.  Her response?  “I was wondering why you never asked me for that!”

Who Should You Ask for Referrals?

  • A person whose name, title and profile make you look impressive
  • Someone who will say great things about you
  • Someone who is very pleased with your product or service
  • Someone with whom you have mutual trust
  • Someone who has a large number of valuable contacts

When Should You Ask?

There’s no set time in the sales process when you are supposed to ask for a referral. That said, it’s probably best right after you have done a great job and your client is basking in your good work. Some sales pros are hesitant to ask a client from long ago.  Don’t fret if time has gone by.

Simply call and say something reminded you of them and how much you enjoyed working with them.  Then ask for a referral.

Referral Process

If prospects agree to give you referral, the best option is to have the referrer connect you directly They could make a coffee or lunch appointment for the three of you or perhaps send an email introducing you (“There’s someone you NEED to meet!”). If this isn’t an option, perhaps the referral giver could arrange a three-way phone call.

The second-best option is for the referral giver to send an email or make a phone call letting the targeted person know you’ll be calling and why they should talk to you.

If the referral giver isn’t willing to do either of the first two options, you will have to initiate the contact with the targeted person mentioning the referral giver’s name.  Before making this call, make sure you have referral giver’s blessing to go ahead and make the call.

Before you talk to referred targets, learn all you can by asking the referral giver about them and by researching them online.

Follow Up

Keep the referral giver informed throughout the sales process. It’s simply a matter of courtesy and is especially important if the referral giver is due a commission or referral fee.

I once gave a referral to an affiliated office in a different city. The sales rep who received the referral was excited and thanked me profusely. I thought, “Well, I chose a great guy to do this deal!”

But that turned out to be the last time I heard from him.

Six months later, I ran into the client I had referred, and he told me he ended up doing a deal in that city. I asked how the rep at my partner office did. My client’s response was troubling: “I actually never heard from him, so I used someone else.”

I was incensed. I called the sales rep and asked what had happened. He stammered a bit and basically told me he let the client “slip through the cracks.”  Not good!

He should have given the client extra attention simply because it was a client referred by someone within his industry. He should have sent me a short email each month during the deal keeping me up to date or at least notifying me each time the deal passed a milestone. I entrusted him with one of my precious clients, and he let me down.

Always be grateful for any referrals you receive. When clients allow you to use their names to seek business from their cherished contacts, they are putting their reputations on the line just to help you.  That means you have an obligation to treat those referrals with the utmost care and respect.  Caring for referrals is a sacred trust in the sales world, so take your job seriously.

Jeff Beals shows you how to find better prospects, close more deals and capture greater market share.  Jeff is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant. A frequent media guest, Jeff has been featured in Investor’s Business Daily, USA Today, Men’s Health, Chicago Tribune and The New York Times.”

Here’s Why Should You Choose Jeff Beals as Your Next Speaker:

“Jeff Beals has presented four different topics at five of our internal events in 2016. At each event, the audience of commercial real estate principals and agents was completely engaged and motivated the entire time. Jeff facilitates his training sessions in such a way that each member of the audience was able to relate and understand how to apply it every day in the field. Jeff is brilliant, and we have hired him to continue speaking at our events in 2017!” – Lindsay Fierro, Senior Vice President, NAI Global, New York, NY

“Your workshop was a huge experience for our attendees by giving them the opportunity to improve their work in the critical environment in which we are living today. Your talent as a speaker and your qualities as a person made the difference during your time with us. I would certainly recommend you to anyone who asks.” – Ana Paula Costa, Educational Planner, Febracorp, Sao Paulo, Brazil

I’m in Phoenix and had breakfast earlier this morning with our semi-retired sales representative who is doing some continued work for us here.  He attended your sales meeting last week and told me that in 43 years of selling, you were the best he had ever heard.  Thanks for a great experience.” – Drew Vogel, President & CEO, Diamond Vogel Paints, Orange City, IA

“Our corporate partnership team had great takeaways regarding how to network smarter while also understanding the importance of our personal brand to current and prospective partners. Jeff does a great job weaving in real-world examples and how you can apply his teachings to growing your business and building long-term partnerships.” – Jason Booker, Senior Director of Corporate Sponsorships, The Kansas City Royals Major League Baseball Team

+1-402-917-5730

info@jeffbeals.com

How to Get Glowing Testimonials from Your Current Clients

By Jeff Beals

Allow me to lift the curtain and give you a behind-the-scenes look at the world of book writing.

You know those endorsements by celebrities, other authors and industry experts that appear at the beginning of a book and on the back cover?  They are rarely written by the actual endorser. Instead, they are often written by the authors themselves or someone who works at a publishing company.

Here’s how it works:

You write a book. You feel good about it.  You understand that readers will be more apt to buy your book if respected people have endorsed it.  You make a list of industry experts and other authors who have written similar books.  You contact those respected people and ask them to write an endorsement or testimonial for your book.  If those potential endorsers know you or have heard of you, they’ll likely say “yes.”

But there’s a problem.  The endorsers are busy, which leads to a couple of scenarios: 1. They intend to read the book and write an endorsement but they never get around to it; or 2. They ask you to draft the endorsement language and send it to them for their approval.

Scenario #2 is quite common, so authors write up a proposed endorsement and email it to the big-named endorser.  If that person is comfortable with the wording, he or she will approve it, and presto! the book has an impressive endorsement.

The same thing happens every day in your industry.

As a sales professional, you need testimonials from past and current clients attesting to your outstanding service and product value.

A long list of client testimonials makes it easier to get new business. In an era of social media reviews, clients expect would-be vendors to have proof that they provide great service and high-quality products. One of the ways you show that is by providing glowing testimonials from highly satisfied clients.  Strong testimonials make you a safe choice.

But be prepared; you might have to do much of the work yourself. Just like the book-promotion world, your happy clients would love to write a testimonial for you, but they’re stressed out and short on time.

What makes a good testimonial?

  1. Make it specific to you, your product and your company.
  1. It should be obvious who the testimonial writer is and why he or she is relevant to your business.
  1. The testimonial clearly states what problem you solved and what unique value you brought. It should show that you deliver on promises, go above and beyond and get results for your clients!
  1. It should not be fluffy or overly wordy.
  1. Testimonials are particularly powerful when they show how you made someone money, made someone look good in front of other people, made someone’s life easier or reduced someone’s stress.
  1. If you have ever helped a client overcome adversity, include that in the testimonial.
  1. Testimonials should put the reader in the testimonial writer’s shoes. Readers should imagine themselves benefiting from your products and services just like the testimonial writer did.
  1. Make it positive but not obnoxiously gushing.

How do you get testimonials?

  1. Be prepared to write it yourself and ask if they would be willing to attach their name to it. Don’t offer this right away, because some people take pride in writing their own testimonials.
  1. If they do want to write it themselves, stand ready to coach and guide them. Let them know what purpose the testimonial has in your sales efforts and what messages would be particularly effective for you.
  1. Plant a seed and make it easy. Remind them of how you served them. It’s okay to ask them to highlight certain things.
  1. Think of interesting stories you have experienced with the client and suggest they highlight one of those stories as part of the testimonial.
  1. Ask existing or past clients a few questions about your products and services. If the answers are positive, you could say, “You know, it would be so helpful if my prospective customers could hear what you said. Would you consider writing a short testimonial for me that I could use in my future sales efforts?”
  1. Send clients a written survey. Some of the responses could be fodder for a strong testimonial. Of course, get their permission before you publicly quote them.
  1. Don’t be bashful! If you are confident you made the client happy, ask them to be bold and positive.
  1. Give in order to receive. Write an unsolicited testimonial for your client and then ask them to do the same for you.

In many cases, one competitor beats another because he or she has better testimonials.  I have personally witnessed it.

Gather those testimonials!

Make sure they are well written and clearly show how you provide differentiated value. Then, put them into your prospects hands.  Publish them on your website and social media platforms and hand them out as leave-behinds during sales presentations.

Clients want social proof.  Powerful testimonials get the job done.

Jeff Beals shows you how to find better prospects, close more deals and capture greater market share.  Jeff is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant. A frequent media guest, Jeff has been featured in Investor’s Business Daily, USA Today, Men’s Health, Chicago Tribune and The New York Times.”

Here’s Why Should You Choose Jeff Beals as Your Next Speaker:

“Jeff is sure to deliver an engaging and motivating speech! He cleverly ties together his stories and makes the speech end with a punch. Being the closing speaker is tough, but he stepped-up to the challenge and hit a home-run. Due to the high ratings and overwhelming response to re-watch his speech, we are planning on using his video during our NextGen watch party.”  – Megan Dotson, Senior Client Success Consultant & Event Director, GovLoop.com, Washington, DC

“Your workshop was a huge experience for our attendees by giving them the opportunity to improve their work in the critical environment in which we are living today. Your talent as a speaker and your qualities as a person made the difference during your time with us. I would certainly recommend you to anyone who asks.” – Ana Paula Costa, Educational Planner, Febracorp, Sao Paulo, Brazil

“Our corporate partnership team had great takeaways regarding how to network smarter while also understanding the importance of our personal brand to current and prospective partners. Jeff does a great job weaving in real-world examples and how you can apply his teachings to growing your business and
building long-term partnerships.” – Jason Booker, Senior Director of Corporate Sponsorships, The Kansas City Royals Major League Baseball Team

“If you are considering hiring Jeff, I will only say this: do it now. His ability to connect with an audience and explain the importance of telling the story is nothing short of extraordinary. The true litmus of any great speaker is authenticity. And when authenticity is coupled with an incredibly high amount of energy, humor, and engagement – you get Jeff.  I would highly recommend him to anyone who needs a speaker attendees will talk about for a long time to come.” – Alison Cody, Executive Director, Manufacturers’ Agents Association for the Foodservice Industry, Atlanta, GA

“I’m in Phoenix and had breakfast earlier this morning with our semi-retired sales representative who is doing some continued work for us here.  He attended your sales meeting last week and told me that in 43 years of selling, you were the best he had ever heard.  Thanks for a great experience.” – Drew Vogel, President & CEO, Diamond Vogel Paints, Orange City, IA

+1-402-917-5730

info@jeffbeals.com