Be Famous for Steady Achievement

By Jeff Beals “A culture that fixates on celebrities is a culture that is cannibalizing itself. Embracing the base while rejecting the noble will produce more of one and less of the other.” So said the venerable newspaper columnist Cal Thomas awhile back...

Could Someone Translate It into English?

Upon arriving at the office one morning, I opened my Microsoft Outlook and saw this email: Hello Jeff. I am writing to find out who at your company would be responsible for evaluating suite-of-services solutions that expand your competitive advantage across the...

It’s Time to Take the Initiative

By Jeff Beals “Plough deep while sluggards sleep.” That advice comes from Benjamin Franklin, someone who knew what it took to succeed in life. Successful people are always on the move. They get things done when they need to be done. Successful people are...

Your Personal Target Audience

by Jeff Beals Seven billion is an overwhelmingly large number. That’s the approximate number of people now living on planet Earth. The thought of marketing a product or service to all seven billion is a staggering thought, but fortunately, marketers focus on...