How Do You Know If Your Company Lacks Sales Accountability?

By Jeff Beals


Nobody wants to be micromanaged, but today’s ambitious professionals do crave some level of accountability.  That’s especially true of sales practitioners, because they know accountability helps them make more money. 


While people thrive when working in a culture of healthy accountability, 91 percent of sales reps nationwide say “lack of accountability” is a major problem in their companies.  In fact, 46 percent of managers worldwide do a poor job of holding their teams accountable, according to a Harvard Business Review study. 


What about your company?  Do you have a lack of sales accountability in your organizational culture? 


It can be difficult to discern whether your company has a sales accountability problem, because you’re so close to the situation.  When you’re immersed in your work on a daily basis, it’s hard to get an unbiased look at what’s really happening. 


That’s why I’m providing you with the following list of factors that indicate your company may lack a sales accountability culture:


1. Plateaued or declining numbers.


2. Difficulty retaining top producers.


3. Difficulty recruiting top producers (Talent attracts talent.  Similarly, a lack of talent in an office is patently obvious to highly talented prospective employees).


4. Sales managers who appear to be more interested in building friendships with team members instead of being bosses.


5. The sales team lacks clear, quantifiable, unambiguous and regularly monitored goals both for the team overall and for each individual rep.


6. Sales managers aren’t having at least monthly one-on-one meetings with each sales rep.  If they do have these meetings the sales managers aren’t getting specific information from reps about results and pipeline progress. 


7. Sales managers utter vague, meaningless “motivational” phrases such as “We are tracking behind this quarter and need to take up our game to the next level,” or “Let’s get after it!”


8. Sales reps do not engage in healthy competition among themselves.


9. Sales reps talk more about their busy activities (like meetings, emails and phone calls) than their actual results. 


10. There is confusion and ambiguity about sales procedures, territory divisions, new product launches, etc.


11. Basic procedures keep getting changed for no apparent reason, which makes reps less confident and motivated. 


12.  Social loafing has crept into the sales department.  “Social loafing” is the tendency of individuals to put forth less effort when they are part of a group. Because all members of the group are pooling their efforts to achieve a common goal, each member of the group contributes less than they would if they were individually responsible.  This is more likely to happen in departments in which a lot of team-based selling takes place.


Do you see any of these problems in you company?  If you have one or two of them, you will want to address them, but your performance is probably fine.  If you have several of them, you got some work to do immediately.  A strong culture of sales accountability pushes all sales reps forward and maximizes revenue.


The good news is that you can hold your team accountable and it doesn’t have to be difficult or uncomfortable!


P.S. I’m offering a webinar on June 5th at 10 a.m. Central Time called “How to Hold Your Sales Team Accountable.”


You’ll learn HOW TO:

1. Use 4 simple metrics that make it impossible for sales reps to hide weekly output and results
2. Implement 11 steps that will create a culture of sales accountability in your company.
3. Get reps to buy in to your accountability plan.


Investing just one hour of your time and only $49 will translate into bigger revenues, less stress and a happier work environment for everyone!


You are not going to want to miss out on this.  Register TODAY!

Jeff Beals helps you find better prospects, close more deals and capture greater market share. He is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant. He delivers compelling speeches and sales-training workshops worldwide. He has spoken in 5 countries and 41 states. A frequent media guest, Jeff has been featured in Investor’s Business Daily, USA Today, Men’s Health, Chicago Tribune and The New York Times.

To discuss booking a presentation, go to or send an email to

SOCIAL PROOF: How to get glowing testimonials & valuable referrals

Make sure your sales arsenal is stocked with this powerful FREE sales tool!


We are now recruiting for the Sales Leader Mastermind Group’s 2019-2020 class which will begin on Thursday, November 7, 2019.