By Jeff Beals
One of the first steps in prospecting is to determine who among all the potential prospects you really want.
Like all sales and marketing activities, prospecting must be in harmony with your strategic plan. That means you go after the types of prospects who will help you meet your revenue goals while being consistent with your vision and core values.
Make sure your targeted prospects are the type of people who truly value what your company does. Would-be clients need to have the problems that you are equipped to solve.
Once you know who you want, make sure your branding and other marketing activities actually attract that kind of person. Marketing sets the stage and establishes the selling themes. Portray yourself as THE choice for the kinds of prospects you seek.
If your company has been around for a while, profiling potential prospects is easy. Just look at your most valuable current clients, identify what stands out about them and then search for those qualities among new prospects.
If your company is not so established, it will require some trial and error as you search for those prospect qualities that are most in sync with your organizational purpose.
Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at firstname.lastname@example.org or call us at (402) 637-9300.
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