By Jeff Beals
Successful sales leaders and salespersons are good planners. They plan meticulously. They brainstorm about the possible problems that could rear their ugly heads and snag the process. They develop contingency plans for a wide variety of potential complications.
But no matter how diligently you plan, you will never plan for everything. Unforeseen external forces can play the devil with your marketing strategy and tactics. That’s why you must also plan for adaptation.
Be prepared to tweak your plan. Realize that no matter how hard you work, something will go wrong and something unexpected will always happen. Honor your strategic plan and keep its integrity, but always stand ready to think quickly and adjust on the fly.
This combination of planning and flexibility can be just what it takes to push you over the top in a highly competitive selling situation.
Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at firstname.lastname@example.org or call us at (402) 637-9300.
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