Successful Selling Requires Adaptation

by | Jan 7, 2014 | Sales Motiviation

By Jeff Beals

Successful sales leaders and salespersons are good planners. They plan meticulously. They brainstorm about the possible problems that could rear their ugly heads and snag the process. They develop contingency plans for a wide variety of potential complications.

But no matter how diligently you plan, you will never plan for everything. Unforeseen external forces can play the devil with your marketing strategy and tactics. That’s why you must also plan for adaptation.

Be prepared to tweak your plan. Realize that no matter how hard you work, something will go wrong and something unexpected will always happen. Honor your strategic plan and keep its integrity, but always stand ready to think quickly and adjust on the fly.

This combination of planning and flexibility can be just what it takes to push you over the top in a highly competitive selling situation.

Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to or email at or call us at (402) 637-9300.

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Jeff Beals helps you find better prospects, close more deals and capture greater market share. He is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant. He delivers compelling speeches and sales-training workshops worldwide. He has spoken in 5 countries and 41 states. A frequent media guest, Jeff has been featured in Investor’s Business Daily, USA Today, Men’s Health, Chicago Tribune and The New York Times.

To discuss booking a presentation, go to or send an email to

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