Embracing Your Personal Target Audience

by | Sep 16, 2015 | Sales Motiviation

By Jeff Beals Seven billion is an overwhelmingly large number. That’s the approximate number of people now living on planet Earth. The thought of selling a product or service to all seven billion is a staggering thought, but fortunately, marketers focus on...

Is Social Media Really Worth the Risk?

by | Sep 11, 2015 | Sales Motiviation

By Jeff Beals Is it worth the risk? That’s the question some professionals are asking themselves when it comes to using social media. This risks and pitfalls of social media are a frequent topic of water cooler conversations at offices worldwide. It seems as if...

Sales Prospecting: Go Where the Players Are

by | Sep 2, 2015 | Sales Motiviation

By Jeff Beals NOTE: This article is an excerpt from the author’s award-winning book: Selling Saturdays: Blue Chip Sales Tips from College Football (published in 2013), which uses stories from college football recruiting to teach sales lessons to professionals of...

Watch Out: Familiarity Breeds Contempt!

by | Aug 21, 2015 | Sales Motiviation

By Jeff Beals    “House guests, like fish, begin to smell after three days.”    Benjamin Franklin famously penned that phrase more than 200 years ago. In other words, the more time we spend with other people and the more familiar we become with them, the...