Holiday Weekend To-Do List

Holiday Weekend To-Do List

I have a lot of favorite words, and among them are “three-day weekend.” Here in the United States, it’s Memorial Day weekend. Like most Americans, I’m looking forward to the long holiday weekend. It’s one of my favorite times of year. Not only do we pause to...
Proof That People Assume

Proof That People Assume

A study by Columbia University back in 2016 discovered something that may or many not surprise you: 59 percent of Twitter links were shared without a link. That means users likely just read the headline, and of course, that rarely tell the whole story. This...
Sales Presentation Secrets

Sales Presentation Secrets

This might seem counterintuitive, but if we’re going to talk about sales presentations, we must first talk about listening. Too often extroverted sales reps, who love the sound of their own voices, launch into a well-rehearsed and finely polished demonstrations and...
Content is King for Sales Too

Content is King for Sales Too

According to one of the world’s richest persons, “content is king.” That’s what Microsoft founder Bill Gates declared in an essay he wrote in 1996. You could make the argument that content is even more royal today than it was in the 90s. Content attracts attention and...