Articles Boost Your Name Recognition

Articles Boost Your Name Recognition

If you’re looking for a way to build your name and personal brand awareness, you might consider media exposure (getting quoted in periodicals, websites, talk shows and podcasts). Such exposure can help attract prospects or make it so they have heard of you when you...
How to Write Prospecting Messages

How to Write Prospecting Messages

You’re in for a treat. I periodically dissect real-life prospecting messages sent by real sales reps. Today is one of those days! Those who know me, know I keep a file of bad prospecting emails. It’s one of my nerdy hobbies. In fact, I could probably create my own...
People Love to Buy but Hate Being Sold

People Love to Buy but Hate Being Sold

People love to buy but they hate being sold. “Sales isn’t something you do to someone,” said the late great Zig Ziglar. “It’s something you do for someone.” Most people think of Zig as motivational speaker and inspirational author, and he indeed was both of those...
Effective Voicemail Prospecting

Effective Voicemail Prospecting

Few topics in the sales world generate more opinions than telephone prospecting in general and voicemails in particular. Sales reps typically don’t enjoy telephone prospecting, and many get tired of seldom reaching a real, living decision maker. Make no mistake; those...
Sales Pros Stressed Like Entrepreneurs

Sales Pros Stressed Like Entrepreneurs

Some sales pros are true entrepreneurs in that they own their companies. But all sales pros have entrepreneurial traits. When your job is to approach strangers, build a relationship and convince them to spend money, you’re entrepreneurial. When you’re a person who...