Proof That People Assume

Proof That People Assume

A study by Columbia University back in 2016 discovered something that may or many not surprise you: 59 percent of Twitter links were shared without a link. That means users likely just read the headline, and of course, that rarely tell the whole story. This...
Sales Presentation Secrets

Sales Presentation Secrets

This might seem counterintuitive, but if we’re going to talk about sales presentations, we must first talk about listening. Too often extroverted sales reps, who love the sound of their own voices, launch into a well-rehearsed and finely polished demonstrations and...
Content is King for Sales Too

Content is King for Sales Too

According to one of the world’s richest persons, “content is king.” That’s what Microsoft founder Bill Gates declared in an essay he wrote in 1996. You could make the argument that content is even more royal today than it was in the 90s. Content attracts attention and...
The State of Social Selling Today

The State of Social Selling Today

The Pew Research Center released the results of a survey on social media use in the United States, and the results are salient for anyone who uses social media for prospecting purposes. Here are some of the findings: Approximately 81 percent of adults use YouTube, an...