Be Wary of the Money-Losing Client

By Jeff Beals When many sales professionals think of prospecting, they think only about the prospect’s interest in their businesses. While that is crucially important, great care must be taken to make sure the prospect makes sense for you too. If you harbor any doubts...

The Strength & Frailty of Brands

By Jeff Beals A brand well managed and lovingly protected is as strong as steel.  A brand taken for granted has never been more frail. I remember a couple years ago when Lululemon Athletica opened its first store in my hometown.  Several women I know were absolutely...