Dangers of Product Knowledge

Dangers of Product Knowledge

Question: What’s one of the biggest problems in sales? Answer: Over-training on product knowledge. There you go; I said it. There’s a good chance my answer will make you angry, but I truly believe that most companies spend way too much time on product knowledge...
Win New Business Via Referrals

Win New Business Via Referrals

You want to know the quickest path to winning new clients? Use referrals. It’s getting harder and harder to cut through the clutter and reach influential decision makers. That’s why referrals have never been more valuable than they are today. In an era when buyers are...