By Jeff Beals Allow me to lift the curtain and give you a behind-the-scenes look at the world of book writing. You know those endorsements by celebrities, other authors and industry experts that appear at the beginning of a book and on the back cover? They are rarely...
By Jeff Beals In a competitive selling situation, communication is often not completely straightforward. Sellers and buyers sometimes don’t see eye to eye, and while sellers are ideally supposed to see themselves as “buyer coaches” and “purchase facilitators,”...
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