The Only Sales Knowledge You’ll Ever Need

By Jeff Beals In his new book on selling, Anthony Iannarino asks readers to finish this sentence: “I sell ___.” He then writes, “If you answered anything other than ‘outcomes,’ you are wrong. If you answered with your product, service or solution, your answer is so...

Why Do Some Sales Professionals Fear the Close?

By Jeff Beals During a sales seminar last week, I asked the attendees a question: “What is your least favorite or most intimidating part of the sales process?” It’s a question I commonly ask sales professionals toward the beginning of a presentation. And regardless of...