The Only Sales Knowledge You’ll Ever Need

By Jeff Beals In his new book on selling, Anthony Iannarino asks readers to finish this sentence: โ€œI sell ___.โ€ He then writes, โ€œIf you answered anything other than โ€˜outcomes,โ€™ you are wrong. If you answered with your product, service or solution, your answer is so...

Do Storytellers Really Close More Deals?

By Jeff Beals As a person who has long believed in the power of storytelling, a recent Wall Street Journal headline caught my attention: โ€œWhy Good Storytellers Are Happier in Life and in Love.โ€ In the article, writer Elizabeth Bernstein writes that since the dawn of...