Winning Business from Adidas

By Jeff Beals For some reason, certain companies have a prestigious feel to them. There’s just something about their brands that catches your interest and makes you pay close attention. I’ve always considered athletic shoe companies to be prestigious and...

The Real Purpose of a Sales Presentation

By Jeff Beals There shall be no sales presentation until it’s time! Too often sales pros launch into a well-rehearsed and finely polished demonstration of all they offer.  You don’t want to do that, however, until you have determined exactly who the...