Spring Cleaning For Your Personal Brand

By Jeff Beals This is the time of year when people traditionally vacuum under the furniture, start home improvement projects and purge some of those unwanted items that tend to accumulate in attics and basements. The concept of “spring cleaning” is...

Your Real Business; Your Real Job

By Jeff Beals Nordstrom is a chain of upscale department stores based in downtown Seattle, the chic and sophisticated hub of the Northwest. Wal-Mart is the world’s biggest discount retailer and is based in Bentonville, a town of 36,000 people tucked away in...