Your Area of Self Marketing Expertise

Your Area of Self Marketing Expertise

What’s your area of self-marketing expertise? Not sure what that means? Well, you have one, but it’s possible you haven’t isolated and cultivated it yet. Before defining “area of self-marketing expertise,” allow me share how I unwittingly stumbled into one years ago...
Managing the Emotional Side of Sales

Managing the Emotional Side of Sales

During sales training sessions, we tend to focus on “hard skills,” critically important things like prospecting, qualifying, overcoming objections and closing techniques. But there are many “soft skills” that help you become a top producer, and one of those is...
How to Promote Your Brand Tastefully

How to Promote Your Brand Tastefully

It’s a story as old as Hollywood – a teenage movie star eventually turns into a washed-up drug addict with a collection of orange-jumpsuit photos. It’s also a story as old as professional sports – a star athlete is arrested for punching an autograph-seeker in the...
Responsibility, Authority & Accountability

Responsibility, Authority & Accountability

On a long drive, I pulled off the highway and sat down for a beverage at a fast-food restaurant. That’s when a heated conversation caught my ear. I looked up to see the restaurant manager, flustered and red in the face, arguing with a middle-aged woman whose face was...
Breaking into Tech Sales

Breaking into Tech Sales

NOTE FROM JEFF: I’m running a guest column today written by Brandon Bornancin, author of the brand-new book, Ultimate Guide to Breaking Into Tech Sales and Founder/CEO of Seamless.AI. Even if you have no interest in tech, you’ll get a lot of value out of...
Overcoming Sales Objections

Overcoming Sales Objections

Most sales pros don’t like dealing with objections, and there are several reasons why. Some objections come across like rejections, and that simply doesn’t feel good. Most of us fear rejection at some level. Other objections could signal that we’ll lose the deal, and...