The Strength & Frailty of Brands

by | Mar 4, 2014 | Sales Motiviation

By Jeff Beals A brand well managed and lovingly protected is as strong as steel.  A brand taken for granted has never been more frail. I remember a couple years ago when Lululemon Athletica opened its first store in my hometown.  Several women I know were absolutely...

Trustfully Climbing Toward a Signed Agreement

by | Feb 28, 2014 | Sales Motiviation

By Jeff Beals When trust exists, you don’t have to “sell” your prospects anything. Clients believe trusted providers will keep their best interests in mind and provide them with the best products or services for their unique needs. When you achieve a level of trust...

Your Sphere of Interest

by | Feb 28, 2014 | Sales Motiviation

By Jeff Beals In order to promote yourself effectively, you need to become a celebrity in your own “sphere of interest.” Everyone has a sphere of interest. It’s your own narrow slice of the population. If you work in marketing, you might call it your “personal target...

A 38,000-Foot Lesson about Empathy

by | Feb 18, 2014 | Sales Motiviation

By Jeff Beals I experienced something on a recent flight to Atlanta. As we starting taxiing to the runway, I settled in and gave my typically indifferent reaction to the flight attendant’s standard safety demonstration. But this flight was different. Three extra...