Selling You Softly

By Jeff Beals In the majority of cases, in the vast majority of businesses, hard selling simply does not work. Thank God! One of the reasons so many people fear a career in sales is the disdain they have for the hard sell. Don’t worry, because chances are good that...

You Don’t Know It Until You’ve Taught It

By Jeff Beals I was involved in the Boy Scouts back when I was a kid and from that experience came a number good life and business lessons. We had a saying in our troop that sticks with me to this day: “You don’t know it until you’ve taught it.” Whether you’re an...

Six Reasons To Engage in Personal Branding

By Jeff Beals It is a simple fact: The world is a bigger, noisier, more competitive, more crowded and faster place. Just to be noticed and respected, some- times you have to beat your chest, pound your own drum and toot your own horn. While increased competition is...

8 Keys to Better Understand Your Clients

By Jeff Beals Ultimately, your buyers worry about a few basic things. Effective sales communication must clearly addresses eight key concerns buyers have about products and services: 1. saves money; 2. makes money; 3. reduces stress; 4. saves time; 5. is easy to use;...