8 Keys to Better Understand Your Clients

by | Jan 24, 2014 | Sales Motiviation

By Jeff Beals

Ultimately, your buyers worry about a few basic things.

Effective sales communication must clearly addresses eight key concerns buyers have about products and services:

1. saves money;

2. makes money;

3. reduces stress;

4. saves time;

5. is easy to use;

6. provides security;

7. boosts ego;

8. makes them feel good about themselves.

Regardless of industry and regardless of a prospect’s background, all buyers expect all or most of these eight concerns to be satisfied before making a purchase.

If you keep these concerns in mind you will be better able to build rapport with prospective clients and then develop a relationship that leads to trust and ultimately a signed deal.

Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at info@jeffbeals.com or call us at (402) 637-9300.

Click here to subscribe to Jeff’s weekly articles! http://bit.ly/1l86RC6

Click here to see sample videos of Jeff speaking to live audiences! http://bit.ly/1gZqcoA

You are welcome to forward this article (with author citation) to anyone else who might benefit from it.

Jeff Beals helps you find better prospects, close more deals and capture greater market share. He is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant. He delivers compelling speeches and sales-training workshops worldwide. He has spoken in 5 countries and 41 states. A frequent media guest, Jeff has been featured in Investor’s Business Daily, USA Today, Men’s Health, Chicago Tribune and The New York Times.

To discuss booking a presentation, go to JeffBeals.com or send an email to info@jeffbeals.com.

SOCIAL PROOF: How to get glowing testimonials & valuable referrals

Make sure your sales arsenal is stocked with this powerful FREE sales tool!


We are now recruiting for the Sales Leader Mastermind Group’s 2019-2020 class which will begin on Thursday, November 7, 2019.