8 Keys to Better Understand Your Clients

By Jeff Beals

Ultimately, your buyers worry about a few basic things.

Effective sales communication must clearly addresses eight key concerns buyers have about products and services:

1. saves money;

2. makes money;

3. reduces stress;

4. saves time;

5. is easy to use;

6. provides security;

7. boosts ego;

8. makes them feel good about themselves.

Regardless of industry and regardless of a prospect’s background, all buyers expect all or most of these eight concerns to be satisfied before making a purchase.

If you keep these concerns in mind you will be better able to build rapport with prospective clients and then develop a relationship that leads to trust and ultimately a signed deal.

Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at info@jeffbeals.com or call us at (402) 637-9300.

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