Embracing Your Personal Target Audience

By Jeff Beals Seven billion is an overwhelmingly large number. That’s the approximate number of people now living on planet Earth. The thought of selling a product or service to all seven billion is a staggering thought, but fortunately, marketers focus on...

Sales Secrets from Baja California

To unearth the age-old secrets of sales and marketing, I journeyed 2,600 miles to Cabo San Lucas on the extreme southern tip of Baja California Sur. Actually, it was just a vacation. But during what was a carefree trip spent mostly on the beach and in margarita bars,...