Stop Mistaking Marketing for Selling

By Jeff Beals On separate occasions I recently met with two small business owners.ย  These guys donโ€™t know each other but they have a lot in common: Despite great effort, neither is happy with their revenue. Both companies are โ€œgetting byโ€ but are far from thriving. A...

How to Get People to Actually Read Your Emails

By Jeff Beals Just like you, I receive too many emails and many of them are mass emails trying to sell something. The following message showed up in my inbox yesterday under the subject line, โ€œLooking to Connect:โ€ Hello, I’ll keep this short and sweet to make...

The Danger of Dirty Corporate Words

By Jeff Beals By now youโ€™ve probably heard a great deal about United Airlinesโ€™ infamous โ€œre-accommodationโ€ of a passenger on a recent flight from Chicago Oโ€™Hare to Louisville, Kentucky. Just in case you missed it, the plane was overbooked โ€“ as is too often the case...