Marketing Archives | Jeff Beals

Stop Mistaking Marketing for Selling

by Jeff Beals | Oct 10, 2017 | Prospecting

By Jeff Beals On separate occasions I recently met with two small business owners. These guys don’t know each other but they have a lot in common: Despite great effort, neither is happy with their revenue. Both companies are “getting by” but are far from thriving. A...

How to Get People to Actually Read Your Emails

by Jeff Beals | May 21, 2017 | Sales Motiviation

By Jeff Beals Just like you, I receive too many emails and many of them are mass emails trying to sell something. The following message showed up in my inbox yesterday under the subject line, “Looking to Connect:” Hello, I’ll keep this short and sweet to make...

The Danger of Dirty Corporate Words

by Jeff Beals | Apr 25, 2017 | Sales Motiviation

By Jeff Beals By now you’ve probably heard a great deal about United Airlines’ infamous “re-accommodation” of a passenger on a recent flight from Chicago O’Hare to Louisville, Kentucky. Just in case you missed it, the plane was overbooked – as is too often the case...

How to Get Free Coverage in a Loud & Crowded Media Market

by Jeff Beals | Dec 23, 2016 | Sales Motiviation

By Jeff Beals The news media and fire have a lot in common. Fire powered the industrial revolution. It cooks our food and keeps us alive during cold weather. On the other hand, fire can kill you if it’s not properly managed. Many of the benefits we enjoy in modern,...

8 Ways to Overcome Social Discomfort at Networking Events

by Jeff Beals | Oct 28, 2016 | Sales Motiviation

By Jeff Beals While preparing to go to a networking event, have you ever worried, “What if I don’t know anyone?” It’s a common concern, but knowing nobody at a networking event is actually a blessing if you have the right attitude. Not knowing anyone forces you to use...

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Stop Mistaking Marketing for Selling

How to Get People to Actually Read Your Emails

How to Get Free Coverage in a Loud & Crowded Media Market

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