Sell Yourself the Way a Salesperson Sells

By Jeff Beals Sales professionals talk about their “funnels” or their “pipelines” when discussing prospective clients and where those prospects are in the buying process. Picture a big funnel like something you would use to pour oil into an...

Embracing Your Personal Target Audience

By Jeff Beals Seven billion is an overwhelmingly large number. That’s the approximate number of people now living on planet Earth. The thought of selling a product or service to all seven billion is a staggering thought, but fortunately, marketers focus on...