By Jeff Beals In order to enjoy the lead-generation and prospecting benefits that a sales practitioner can get from personal branding, I recommend you become a sort of celebrity. But I always feel a little uncomfortable using the word, “celebrity,” because a lot of...
By Jeff Beals AUTHOR’S NOTE: I originally published this article six years ago in March of 2012. The star of the article, Patricia “Big Mama” Barron, passed away yesterday at age 76. She was a bigger-than-life personality who made a...
By Jeff Beals “You’re in real estate; you’ll know,” my friend said with an inquisitive look on his face. “What company is moving into that big office building under construction along the freeway?” This was a problematic question for me, because I hadn’t even noticed...
By Jeff Beals In order to be an effective salesperson or savvy marketer, you must understand the value of personal branding and how to make it a part of your work. When it comes to personal branding, keep these 12 key points in mind: 1. Regardless of what you sell,...
By Jeff Beals The beginning of the year is a perfect time to assess your personal brand status and make plans to grow and strengthen the image people have of you. Make no mistake…You ARE a brand. You’re a business of one, a business unto yourself. Every successful...
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personally authored by Jeff Beals delivered to you every week designed to keep you on the cutting edge of the sales profession.
If Your Sales Pitch Sounds Cheesy, It’s Not Client CentricJuly 23, 2021
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