Put Big Mama’s Picture on the Business Card
By Jeff Beals AUTHOR’S NOTE: I originally published this article six years ago in March of 2012. The star of the article, Patricia “Big Mama” Barron, passed away yesterday at age 76. She was a bigger-than-life personality who made a...Finding Your Own Area of Self Marketing Expertise
By Jeff Beals “You’re in real estate; you’ll know,” my friend said with an inquisitive look on his face. “What company is moving into that big office building under construction along the freeway?” This was a problematic question for me, because I hadn’t even noticed...The Top 12 Personal Branding Essentials for Sales Professionals
By Jeff Beals In order to be an effective salesperson or savvy marketer, you must understand the value of personal branding and how to make it a part of your work. When it comes to personal branding, keep these 12 key points in mind: 1. Regardless of what you sell,...Get Serious about Your Personal Brand in 2016
By Jeff Beals The beginning of the year is a perfect time to assess your personal brand status and make plans to grow and strengthen the image people have of you. Make no mistake…You ARE a brand. You’re a business of one, a business unto yourself. Every successful...
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