By Jeff Beals In order to enjoy the lead-generation and prospecting benefits that a sales practitioner can get from personal branding, I recommend you become a sort of celebrity. But I always feel a little uncomfortable using the word, “celebrity,” because a lot of...
By Jeff Beals AUTHOR’S NOTE: I originally published this article six years ago in March of 2012. The star of the article, Patricia “Big Mama” Barron, passed away yesterday at age 76. She was a bigger-than-life personality who made a...
By Jeff Beals “You’re in real estate; you’ll know,” my friend said with an inquisitive look on his face. “What company is moving into that big office building under construction along the freeway?” This was a problematic question for me, because I hadn’t even noticed...
By Jeff Beals In order to be an effective salesperson or savvy marketer, you must understand the value of personal branding and how to make it a part of your work. When it comes to personal branding, keep these 12 key points in mind: 1. Regardless of what you sell,...
By Jeff Beals The beginning of the year is a perfect time to assess your personal brand status and make plans to grow and strengthen the image people have of you. Make no mistake…You ARE a brand. You’re a business of one, a business unto yourself. Every successful...
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personally authored by Jeff Beals delivered to you every week designed to keep you on the cutting edge of the sales profession.
Content is King for Sales TooApril 30, 2021
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