Stand Out in the Era of Commoditization

By Jeff Beals You are a brand. You are a business of one. As a hard-working professional, you have a personal brand, a reputation that must be carefully maintained and zealously promoted. In today’s economy, effective personal branding has never been more...

Be Everywhere

The American philosopher Henry David Thoreau once said, “I went to the woods, because I wanted to live deliberately. I wanted to love deep and suck out all the marrow of life.” I love that passage, and while I’m not hiding out on Walden Pond, I try to follow that...

Don’t Waste the Bad Economy

While many indicators point to an improving economy, it’s far more difficult to attract clients now than it was a few years ago. Perhaps worse, many economists expect the job market to remain dismal for all of 2010 and maybe even longer. Credit is still hard to...

The Fine Line

My most frequent presentation topic is the same as the title of my first book: “Self Marketing Power,” which is my fancy term for “personal branding.” In today’s loud, crowded and fast-moving market place, personal branding is an...