Your Personal Target Audience

by Jeff Beals Seven billion is an overwhelmingly large number. That’s the approximate number of people now living on planet Earth. The thought of marketing a product or service to all seven billion is a staggering thought, but fortunately, marketers focus on...

Focus on the Most Fascinating Thing

By Jeff Beals What’s your area of self marketing expertise? Not sure what that means? Well, you have one, but it’s possible you haven’t isolated and cultivated it yet. Before defining “area of self marketing expertise,” allow me share how...

Holster that Cell Phone!

Today’s professionals can stand out among their peers by simply developing appropriate communication habits. Of course, good communication requires proper grammar, spelling and punctuation, but other considerations are just as important. Email and text messaging...