How to Sell Like General George Patton

By Jeff Beals The late George S. Patton, a United States Army general who played a major role in World War II, uttered many famous quotes during his storied career. Some of them were controversial and some had colorful language not appropriate for this article....

9 Ways to Avoid the Commoditization Trap

By Jeff Beals The world becomes more “commoditized” each year. In other words, the services and products you sell are becoming more and more like commodities. The skills you offer as an individual professional are unfortunately seen my many people as...