The Sweetest Word in the World

By Jeff Beals John Rogers got the call no salesperson likes to receive but periodically gets anyway. It was one of those angry-customer calls. The customer had purchased a piece of new equipment two hours earlier from John’s sound-and-lighting company.  The equipment...

13 Keys to a Successful Sales Presentation

By Jeff Beals Keep these 13 things in mind as you prepare for your next sales presentation: A sales presentation is your formal chance to present how your company’s attributes are beneficial to the prospect. It’s a chance to show how you provide value and how you would...