13 Keys to a Successful Sales Presentation

by | Jul 7, 2014 | Sales Motiviation

By Jeff Beals

Keep these 13 things in mind as you prepare for your next sales presentation:

  1. A sales presentation is your formal chance to present how your company’s attributes are beneficial to the prospect. It’s a chance to show how you provide value and how you would solve a prospect’s unique problems.
  2. Before a sales meeting, do your background detective work and establish initial relationships via telephone.
  3. Don’t just focus on features and benefits . Think about building a trusting relationship with the prospect.
  4. A presentation isn’t all talk. Make sure to listen as well.
  5. Structure your sales presentation logically and persuasively, taking advantage of human nature.
  6. When you coach and facilitate your prospects, the hard sell is not necessary.
  7. Determine what part of your sales presentation is boilerplate and which part is to be customized. Focus your preparation on the customized part.
  8. Cast a vision of how great life will be with your product or service by using a little showmanship during the sales presentation.
  9. Highlighting value-added benefits can be just enough to push the deal over the top.
  10. Over-reliance on audio/visual aids is one of the biggest mistakes you could make.
  11. Tell the truth, communicate earnestly and be yourself but be the most appealing version of yourself.
  12. Two presenters are usually better than one, but three presenters can feel like a crowd.
  13. Doing something a little special and out of the ordinary makes prospects feel as if you truly value them and their business.

Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at info@jeffbeals.com or call us at (402) 637-9300.

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Jeff Beals helps you find better prospects, close more deals and capture greater market share. He is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant. He delivers compelling speeches and sales-training workshops worldwide. He has spoken in 5 countries and 41 states. A frequent media guest, Jeff has been featured in Investor’s Business Daily, USA Today, Men’s Health, Chicago Tribune and The New York Times.

To discuss booking a presentation, go to JeffBeals.com or send an email to info@jeffbeals.com.

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