Let Me Tell You a Story…

By Jeff Beals If you ask any historian to name the greatest leaders in western civilization, there’s a good chance the 16th president of the United States will make the list. He willed his country to victory in the gut-wrenching Civil War, issued the...

Relax. You’re Doing the Audience a Favor

By Jeff Beals When you see the old films of Elvis Presley performing live on stage, you can’t help but notice his energy, his extreme talent and his confidence. A guy would have to be awfully darned confident to perform the way Elvis did especially considering...

Value Lives in Your Client’s Mind

by Jeff Beals If you want to sell more widgets, stop selling widgets. If you want to sell more real estate, insurance or financial planning services, stop selling real estate, insurance and financial planning services. If you represent Tupperware, Avon or Pampered...

Top 10 Ways to Build a Bigger Personal Brand

By Jeff Beals As a hard-working professional, you’re not just a person. You’re a business, a business of one, a business unto yourself. As a business of one, you have a personal brand, a reputation that must be carefully maintained and zealously promoted....

Name Recognition Is a Great Place to Start

By Jeff Beals I once volunteered on the political campaign of a local businessman who was running for city council. During the campaign, I attended a number of political events with him, but one candidates’ forum stood out in my mind. Candidates from each...