Do Storytellers Really Close More Deals?

By Jeff Beals As a person who has long believed in the power of storytelling, a recent Wall Street Journal headline caught my attention: “Why Good Storytellers Are Happier in Life and in Love.” In the article, writer Elizabeth Bernstein writes that since the dawn of...

5 Ways to Develop Trust with Your Clients

By Jeff Beals Here are a couple indisputable truths about today’s business environment: Sales cycles are much faster than they were 10 years ago. Buyers are distracted and under much more pressure than they were in earlier times. Because we now operate in a frenzied...

Sell Yourself the Way a Salesperson Sells

By Jeff Beals Sales professionals talk about their “funnels” or their “pipelines” when discussing prospective clients and where those prospects are in the buying process. Picture a big funnel like something you would use to pour oil into an...