It’s Time to Take the Initiative

By Jeff Beals “Plough deep while sluggards sleep.” That advice comes from Benjamin Franklin, someone who knew what it took to succeed in life. Successful people are always on the move. They get things done when they need to be done. Successful people are...

Your Personal Target Audience

by Jeff Beals Seven billion is an overwhelmingly large number. That’s the approximate number of people now living on planet Earth. The thought of marketing a product or service to all seven billion is a staggering thought, but fortunately, marketers focus on...

Focus on the Most Fascinating Thing

By Jeff Beals What’s your area of self marketing expertise? Not sure what that means? Well, you have one, but it’s possible you haven’t isolated and cultivated it yet. Before defining “area of self marketing expertise,” allow me share how...