Name Recognition Is a Great Place to Start

By Jeff Beals I once volunteered on the political campaign of a local businessman who was running for city council. During the campaign, I attended a number of political events with him, but one candidates’ forum stood out in my mind. Candidates from each...

Networking as Your Sole Marketing Vehicle

By Jeff Beals As people realize we like them and respect their opinions, they share information about themselves that can be helpful in analyzing whether they can use our products or services. So says Canadian businessman Michael J. Hughes, who is known as “THE...

Confidently Stand Up to the Legend

By Jeff Beals The young upstart and the living legend clashed in battle back in 1979. It wasn’t on the field of play, rather inside a high school guidance counselor’s office. The young upstart was Jim Donnan, a brand-new assistant football coach at Kansas...

The Positive-Sum Game Leads to Victory

By Jeff Beals By now, you hopefully know you need to market yourself to stand out in today’s cluttered marketplace. Just remember that successful self-marketing requires a big dose of healthy attitude. You can’t market yourself if you have nothing to sell....