The Only Sales Knowledge You’ll Ever Need

By Jeff Beals In his new book on selling, Anthony Iannarino asks readers to finish this sentence: “I sell ___.” He then writes, “If you answered anything other than ‘outcomes,’ you are wrong. If you answered with your product, service or solution, your answer is so...

Do Storytellers Really Close More Deals?

By Jeff Beals As a person who has long believed in the power of storytelling, a recent Wall Street Journal headline caught my attention: “Why Good Storytellers Are Happier in Life and in Love.” In the article, writer Elizabeth Bernstein writes that since the dawn of...