Rapport + Relationship + Trust = Signed Deal

By Jeff Beals Trust is a two-way street. Not only does it make business easier, it frankly makes it worthwhile. Those who flourish in a sales and marketing career for many years endure because they put a premium on people. They build trusting relationships not just...

Grab Your Business References and Don’t Let Go!

By Jeff Beals You know that old saying: “Keep your friends close and your enemies closer.” Perhaps we could add another clause: “…and keep your references closest of all.” One of my readers recently asked me “to write an article about work and business references in...

9 Necessities of Sales Leadership

By Jeff Beals Attention Sales leaders, these nine essentials of good sales leadership will help you choose the right staff, help them be successful and keep them around for many years: The person in charge of sales should be considered a sales “leader” and not a sales...

Your REAL Business

By Jeff Beals No matter what you do for a living, success ultimately comes down to your ability to deliver great value for the money your clients invest. But how do you define value? You don’t. Value is determined by the client. Value only exists in the client’s mind....