By Jeff Beals
Target audience.
Every company and organization has one. It’s the group of people whose characteristics and demographics make it perfect for an organization’s offerings.
Just like organizations and companies, you have a personal target audience. You are a business of one, a business unto yourself. You’re not just a person; you’re an entity that needs to be promoted.
I like to think of your personal target audience as your sphere of interest, the group of people who in any way can help you reach your goals.
Depending on what you do, your sphere of interest/personal target audience could consist of:
- Clients
- Prospective clients
- Anyone who could refer a client
- Past clients
- Stakeholders
- Donors
- Colleagues
- Potential volunteers
- Anyone who could potentially hire you for a job
- Industry leaders
- Community VIPs
- Voters
- A person who could help you join a board or committee that appeals to you
There are a wide variety of persons who could potentially be in your sphere of interest. Regardless of what you do professionally, your sphere of interest is large, probably larger than you think. The key is to KNOW what types of people should be in your sphere of interest and then get out and build relationships with them.
Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at info@jeffbeals.com or call us at (402) 637-9300.
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