By Jeff Beals
It’s easy to sell your wares when your product is outstanding.
What does this statement mean for any business or organization?
If you’re going to sell more and sell more efficiently, you better have a great product. If your product isn’t truly great, then “job one” is to improve it. Of course, you have to continue selling while you are improving your product, because you need revenue now, but make the commitment to improve the product as soon as possible.
This means that sales leaders and CMOs, sometimes need to exert some influence on other parts of the company. The people crafting marketing strategy and message as well as the sales team out in the trenches often have insights that ops people lack.
We can all work better together when sales and marketing people let the ops people know what’s happening “out there.”
Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at firstname.lastname@example.org or call us at (402) 637-9300.
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