Stop Selling the Wrong Stuff!

By Jeff Beals What do you sell? If you answered โ€œsoftwareโ€ or โ€œreal estateโ€ or โ€œindustrial machineryโ€ or any other specific product or service, you got it all wrong. The worldโ€™s most successful salespersons donโ€™t sell products and services. They sell VALUE. In other...