Stop Selling the Wrong Stuff!

By Jeff Beals What do you sell? If you answered “software” or “real estate” or “industrial machinery” or any other specific product or service, you got it all wrong. The world’s most successful salespersons don’t sell products and services. They sell VALUE. In other...

Stop Mistaking Marketing for Selling

By Jeff Beals On separate occasions I recently met with two small business owners.  These guys don’t know each other but they have a lot in common: Despite great effort, neither is happy with their revenue. Both companies are “getting by” but are far from thriving. A...