Stop Selling the Wrong Stuff!

By Jeff Beals What do you sell? If you answered โ€œsoftwareโ€ or โ€œreal estateโ€ or โ€œindustrial machineryโ€ or any other specific product or service, you got it all wrong. The worldโ€™s most successful salespersons donโ€™t sell products and services. They sell VALUE. In other...

Stop Mistaking Marketing for Selling

By Jeff Beals On separate occasions I recently met with two small business owners.ย  These guys donโ€™t know each other but they have a lot in common: Despite great effort, neither is happy with their revenue. Both companies are โ€œgetting byโ€ but are far from thriving. A...