By Jeff Beals
There are so many things to consider when developing a sales strategy and then carrying it out. Here are eleven pieces of advice that will help you sign more deals:
Spend time developing both your strategies and tactics and allocate adequate resources toward both.
Strategic planning must wait until the organization has clearly established its culture and understands what it is and what it never wants to be.
Honestly assess where you stand vis-à-vis your competition in the arena of public opinion.
Goals should be a product of your dreams and be in harmony with your core values.
In determining your target audience, focus on exactly what kinds of clients you need to succeed.
Go where the prospects are. Meet them where they live. Develop rapport, build relationships with them, establish trust and close deals.
Start with the low-hanging fruit when prospecting but be prepared to go to whatever lengths are necessary to find the right kinds of clients.
Live and breathe your sales territory Know it like the back of your hand. Own it.
Build a “war room,” which is a place where you can spread out confidential trade information and display it without the worry of an outsider seeing it.
Never go back on any promise made to any prospective client.
Honor your strategic plan, but always stand ready to tweak it and adjust on the fly.
Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at info@jeffbeals.com or call us at (402) 637-9300.
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