By Jeff Beals
Have you ever heard someone say, “The rich get richer, and the poor get poorer?” If there’s any truth to this old saying, then “branding” is part of the reason.
The more success a person or entity enjoys the more desirable the brand becomes. The more people want to buy or be a part of that brand the richer the entity becomes.
People have a deep desire to associate with organizations and people who have highly respected and widely recognized brands. If you doubt this, think of how famous actors and athletes capture their fans’ attention. If a star baseball player goes out to dinner, other restaurant patrons will probably swarm him seeking an autograph.
Desirable brands make customers loyally love companies like Apple and Nordstrom. Branding makes Coca-Cola much more desirable than a no-name soda. It’s because of branding that a prospective client’s ears perk up when a call comes from a highly respected and well recognized company.
A powerful brand gives a successful organization “perception power” in which organizations are perceived to be even greater than they might actually be.
Simply put, a great brand makes it easier for leaders, marketing staff, salespeople and operations to achieve greatness.
No matter what role you have in your organization, ask yourself, “What can I do to further the brand?” “What can I do to make this organization more desirable and intriguing to people on the outside?”
Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at firstname.lastname@example.org or call us at (402) 637-9300.
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