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Quest for a Carwash: Do You Do What You Say You Do?
By Jeff Beals The melting snow and winter road salt made my car so dirty I could hardly see through the windows. But I did manage to see a gas...
Whether You Call It a Funnel or Pipeline, Prospecting Is Perpetual
By Jeff Beals Anyone who has studied sales or has worked in the field has probably heard of the “marketing funnel.” It is also known as the “sales...
The Strength & Frailty of Brands
By Jeff Beals A brand well managed and lovingly protected is as strong as steel. A brand taken for granted has never been more frail. I remember a...

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