By Jeff Beals
It’s been more than 14 years since Michael Jordan played his last professional basketball game, yet he remains an international icon. At age 54, he still appears regularly on television, and with an estimated net worth of $1.14 billion, he’s the richest athlete on Earth.
Jordan has had an amazing career. Many consider him to be the best basketball player of all time. He led the Chicago Bulls to six National Basketball Association championships and was named the league’s most valuable player five times. As one of the most effectively branded athletes of all time, he made a fortune in the endorsement business. The athletic shoes named after him have remained popular for two decades.
Millions of people know and admire Michael Jordan. Even fans of opposing teams who were beaten over and over by Jordan’s teams back in the day have a hard time disliking him. Jordan has worldwide fame; he’s one of those rare individuals who the public instantly recognizes.
Jordan’s accomplishments are well documented and they stand on their own merit, but he also benefits from the power of personal branding. When you are as well-known as he, it becomes easier to get things done. People seek him out and jump at the chance to do business with him.
But despite all his success, Jordan surely has problems. Everybody does. Nobody is perfect. It’s hard to think about Michael Jordan having worries, doubts and frustrations, because the power of his personal brand shines so brightly.
Personal branding is most effective when you throw a little “theater” into it. In other words, be like Jordan, and put on a bit of a show when you’re among your sphere of interest.
What do I mean when I say you put a little “theatre” into your life? Well, when you go see a stage performance in a live theater, you don’t see behind the stage, and you don’t see the actors fall out of character. Similarly, in your life, put on a bit of a show. That’s not to say you are pretending to be someone or something you are not, but it does mean you put forth the best image possible.
Think of it this way: Most people are afflicted with the “grass-is-always-greener-on-the-other-side-of-the-fence syndrome.” Take advantage of that. Exploit that common human tendency. Paint a picture of yourself that is desirable enough that everyone will want to reach their heads through the fence and eat your grass (so to speak). People don’t need to see your dirty laundry. They should see you as someone who leads the kind of life they admire and want to imitate.
Adopting a theatrical approach to your personal branding efforts in no way whatsoever should cause you to be someone you are not. Be animated, play the part and highlight your strengths but never ever lie or deliberately mislead.
But one word of caution as you harness the power of personal branding like “His Airness” Michael Jordan: Sales professionals can’t live on personal branding alone. A personal brand makes people more likely to work with you, but you still have to prospect – research prospective clients, email them, call them on the phone and see them face-to-face.
The grass is actually quite green on your side of the fence, but as a good sales professional, you still need to pick up the phone and invite people over to your “field.”
Jeff Beals shows you how to find better prospects, close more deals and capture greater market share. Jeff is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant. A frequent media guest, Jeff has been featured in Investor’s Business Daily, USA Today, Men’s Health, Chicago Tribune and The New York Times.”
Here’s Why Should You Choose Jeff Beals as Your Next Speaker:
“Jeff Beals has presented four different topics at five of our internal events in 2016. At each event, the audience of commercial real estate principals and agents was completely engaged and motivated the entire time. Jeff facilitates his training sessions in such a way that each member of the audience was able to relate and understand how to apply it every day in the field. Jeff is brilliant, and we have hired him to continue speaking at our events in 2017!” – Lindsay Fierro, Senior Vice President, NAI Global, New York, NY
“Your workshop was a huge experience for our attendees by giving them the opportunity to improve their work in the critical environment in which we are living today. Your talent as a speaker and your qualities as a person made the difference during your time with us. I would certainly recommend you to anyone who asks.” – Ana Paula Costa, Educational Planner, Febracorp, Sao Paulo, Brazil
I’m in Phoenix and had breakfast earlier this morning with our semi-retired sales representative who is doing some continued work for us here. He attended your sales meeting last week and told me that in 43 years of selling, you were the best he had ever heard. Thanks for a great experience.” – Drew Vogel, President & CEO, Diamond Vogel Paints, Orange City, IA
“Our corporate partnership team had great takeaways regarding how to network smarter while also understanding the importance of our personal brand to current and prospective partners. Jeff does a great job weaving in real-world examples and how you can apply his teachings to growing your business and building long-term partnerships.” – Jason Booker, Senior Director of Corporate Sponsorships, The Kansas City Royals Major League Baseball Team