Listening & Empathy in Sales

by | Jun 1, 2015 | Sales Motiviation

By Jeff Beals

A few quick thoughts on the importance of listening and empathy in the sales process:

If you don’t ask the right questions, you might be operating under flawed assumptions.

When establishing a business relationship, focus on the other
person. Listen with intensity.

You can’t fully connect with your prospects until you can see the
world through their eyes.

When doing business in a different culture, don’t simply adapt
to it; embrace it.

Sometimes your success depends on your ability and willingness
to relate to people who are very different than you.

Making someone feel comfortable in your presence is one of the most basic requirements in developing a profitable client-provider

Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to or email at or call us at (402) 637-9300.

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Jeff Beals helps you find better prospects, close more deals and capture greater market share. He is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant. He delivers compelling speeches and sales-training workshops worldwide. He has spoken in 5 countries and 41 states. A frequent media guest, Jeff has been featured in Investor’s Business Daily, USA Today, Men’s Health, Chicago Tribune and The New York Times.

To discuss booking a presentation, go to or send an email to

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