By Jeff Beals
The most successful sales professionals tend to work long and hard. A significant chunk of those hours is typically dedicated to networking, prospecting, making phone calls, responding to emails, hosting guests, visiting people who refer/recommend them to clients and developing raving fans who champion their cause.
No matter how busy you may be, you need to get out of the office and show up at networking events. We need to reach out and engage the world around us. As a rule of thumb, you need to have meaningful encounters with people in your network every day—including weekends.
I admit that’s a demanding standard.
The good news is that these encounters don’t necessarily have to be at formal functions held in formal venues. Your sphere of interest is ubiquitous. Strike up conversations with people around you. Reach out to people and get to know those who might refer a desirable prospect to you some day.
The majority of prestigious, big-time clients in the typical industry can only be reached through relationships. They do not commonly walk into your office asking to be your customer. They are not amenable to cold calls, and they won’t respond to your direct mail piece no matter how pretty it is. You have to go out and meet them face-to-face in the places where they live, work and play.
“Big elephant” clients know they are important, and they expect to be wined and dined, so to speak. They are big deals and expect to be treated like a big deal. That requires sales professionals to go out into the world and actively communicate. Getting access to the highly desirable clients requires you to be among your sphere of interest on a regular basis.
Get out there and meet everyone you can. Ask questions. Be like a detective turning over every stone, looking for any shred of evidence that can help you make the sale. Great salespersons are seemingly “everywhere.” They live their lives so actively that other people feel as if they see them everywhere.
If someone ever says to you, “I see you everywhere,” you know you’re doing something right.
Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at firstname.lastname@example.org or call us at (402) 637-9300.
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