By Jeff Beals
If your company or industry lacks the time and resources for or commitment to sales training, you should at least consider a strong mentoring program in which new salespersons are matched with successful veterans.
If you’re a leader in such an organization, take the initiative to set up mentoring relationships. If you’re a new or young salesperson is such a company, make it a priority to find a mentor.
In some industries, the mentor-mentee relationship actually works more effectively than traditional training. Mentorship also appeals more to the action-oriented person who can’t stand sitting in a conference room listening to the blathering of scripted sales trainers.
There are countless examples of young/new sales professionals who have thrived thanks to the tutelage of an experienced colleague.
Observing a master sales professional firsthand is probably a better learning experience than anything you can glean from a book or webinar. Mentoring relationships are powerful in any company and in any industry.
Even if your company doesn’t offer a formal mentoring program, you can always seek out an informal one on your own. Mentorships are also advantageous for veteran salespersons as well. Serving as a mentor sharpens your own skills and causes you to reflect on what you are doing and how you might be able to do it better. Furthermore, serving as a mentor can reenergize a career that has become too boring and routine.
Jeff Beals is a professional speaker and award-winning author, who helps professionals enjoy greater success through effective sales, marketing and personal branding techniques. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at email@example.com or call us at (402) 637-9300.
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